Beard Bros Pharms- Classic Logo 2023_No Background (2)
Beard Bros Pharms- Classic Logo 2023_No Background (2)

California Cannabis Layoffs Highlight a Market in Deep Contraction

Beard Bros Media July 28, 2026 4:01 am No Comments

Two Santa Rosa cannabis manufacturers, CannaCraft and NorCal Cannabis Co., are laying off more than 100 workers upcoming in September as California’s legal cannabis market enters its third consecutive year of declining sales. California cannabis

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Headquartered in Los Angeles and Sacramento, Beard Bros is a multi-national cannabis brand (MSB), advocacy, consulting firm, and grassroots media magnate. Operating in three business units: Beard Bros Media, Beard Bros Pharms and Beard Bros Consulting, the company leverages the deep legacy cannabis experience of brothers and co-founders Bill and Jeff Levers, while delivering products, media coverage, and consulting services that embrace the ever-evolving legal cannabis industry while upholding a commitment to better the quality of life for cannabis patients and consumers. We leverages our deep legacy cannabis experience at the intersection of the ever-evolving legal and regulated cannabis landscape.

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