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Product display featuring a matte black ROCA™ pouch labeled '100% Natural Hemp - Unbleached' alongside light brown waffle-patterned hemp wraps on a rustic wooden table, with a blurred home interior in the background

ROCA Technologies and the Future of Precision Rolling

Beard Bros Media February 3, 2026 4:03 am No Comments

ROCA is not a rolling paper brand built on aesthetics, nostalgia, or lifestyle marketing. It is a technology company that starts with paper. At its core, ROCA is built around real, patented innovation. The company

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Headquartered in Los Angeles and Sacramento, Beard Bros is a multi-national cannabis brand (MSB), advocacy, consulting firm, and grassroots media magnate. Operating in three business units: Beard Bros Media, Beard Bros Pharms and Beard Bros Consulting, the company leverages the deep legacy cannabis experience of brothers and co-founders Bill and Jeff Levers, while delivering products, media coverage, and consulting services that embrace the ever-evolving legal cannabis industry while upholding a commitment to better the quality of life for cannabis patients and consumers. We leverages our deep legacy cannabis experience at the intersection of the ever-evolving legal and regulated cannabis landscape.

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