Gemini Finance Corp. reacted to the cancellation of the Chalice Festival in July by foreclosing on a $587,000 loan that they had out to event organizers. Sensing blood in the water, the sharks at High Times swooped in and gobbled up a $560,000 debt to purchase the rights to the future of the Chalice Festival. Yep, High Times now owns Chalice…sort of…Read More
Whether or not High Times goes up in smoke, the moral of the story is that the cannabis industry is a unique one. On top of demanding integrity, most cannabis connoisseurs are more interested in the next big thing rather than what was cool in the 70’s and 80’s.
In your opinion, what could High Times do to rebrand itself and regain the cultural relevance it once had?Read More